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We cannot over write the row heading by default settings, to overwrite it use the following javascript.
Add a static / narrative view in the report and add the javascript.
<script language=javascript>
var arr = new Array();
function overWriteRH()
{
var arr=document.getElementsByTagName("td");
for (i=0; i<arr.length; i++)
{
if (arr[i].className=="PTRH")
{
arr[i].innerText="Measures";
arr[i].textContent="Measures";
}
}
}
overWriteRH();
</script>
Now the row heading will be avilable in the pivot table,
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Change the'Measures' in the above code to the value we need to display, also we can format the font as we want using simple HTML tags.
Vino